Google Business Posts: What to Publish Weekly (With Examples)
By the MapsBoost team · Updated October 5, 2026
- ✓ One post per week is the cadence that keeps the “recent posts” signal green.
- ✓ Rotate four formats so you never stare at a blank composer: offer, proof, update, seasonal.
- ✓ Every post needs one photo and one call to action — posts without a CTA underperform.
Why posts move the needle
Posts are freshness signals: a listing with a post from this week reads as an operating business; one whose latest post is from 2022 reads as possibly closed. They also occupy search-result real estate — your offer or update shows directly under your listing and can win the click before a competitor’s review count matters.
The 4-week rotation
- Week 1 — Offer: a service plus a reason to act now (“Free drain camera inspection with any unclogging this month”).
- Week 2 — Proof: a finished job, a customer quote, a before/after photo set.
- Week 3 — Update: new hours, new service, new team member, new equipment.
- Week 4 — Seasonal: the thing customers search right now (AC tune-ups in May, furnace checks in October).
Write 100–150 words, attach one real photo (not stock), and end with a single call to action: call, book, or visit. Posts expire from prominent display, which is exactly why the cadence matters more than any single post.
Mistakes that waste the effort
Posting without a photo, burying the offer below three paragraphs of background, and publishing four posts in one day then nothing for two months. Consistency beats intensity: twelve modest weekly posts outperform one polished quarterly campaign.
Recent posts and business updates decide 4 of your 15 content points. MapsBoost flags both — and its AI post generator drafts the next one from your profile data when you are out of ideas.
Run the free auditFrequently asked questions
How long do Google Business Posts stay visible?
Prominent display lasts about 7 days for most post types (event posts run until the event date). Plan a weekly cadence so there is never a gap.
Do Google Posts help ranking directly?
They are primarily an engagement and freshness signal rather than a direct ranking factor — but freshness and clicks feed the signals that do rank you.
What size photo works best for posts?
Use 1200×900 (4:3). Real photos of your work outperform stock every time; before/after sets get the most engagement.