Learn local SEO
Practical guides to Google Business Profiles, reviews, and map-pack rankings — each one tied to the 28 checks our audit scores.
Guides
Google Business Profile Audit Checklist: 28 Checks That Decide Your Ranking
The exact 28 checks behind our 0–100 score — run them on your own listing in 10 minutes.
Read guideHow to Get More Google Reviews (Without Begging or Breaking the Rules)
Seven compliant tactics to grow review count and velocity — plus the incentives trap to avoid.
Read guideGoogle Business Profile Categories: How to Pick Primary + Secondary the Right Way
The primary category is worth more than any other single field — here is how to choose it.
Read guideGoogle Business Posts: What to Publish Weekly (With Examples)
A dead listing leaks rankings. A 4-week post rotation that takes 15 minutes a week.
Read guideHow to Respond to Negative Google Reviews: Templates That Defuse and Convert
Your response is read by the next 100 customers, not the angry one. A framework for all of them.
Read guideLocal SEO Ranking Factors: What Actually Gets You in the Map Pack
Three factors decide the Map Pack. You control two of them — here is exactly how.
Read guideAudits by industry
Restaurants
Menus, food photos, and review velocity decide restaurant rankings. Here is the audit that finds your gaps.
See the restaurants playbookPlumbers & Home Services
Emergency intent means the listing does the selling. Service area, services, and review proof decide who gets the call.
See the plumbers & home services playbookDentists
High-trust, high-consideration choice: ratings, service depth, and Q&A decide which practice gets the booking.
See the dentists playbookTwenty honest MapsBoost-vs-rival breakdowns — including where competitors win.
Browse all 20 comparisons